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The Rise Of E-commerce In The Philippines

Updated: Jun 19, 2018

In the world of fast-moving consumer goods like soap and shampoo, a “new order” is on the rise: Traditional retailers may soon be overtaken by e-commerce and discounters because of their promise of convenience and affordability.


This is the main finding of “Winning Omnichannel,” the annual report of global research firm Kantar Worldpanel on real shopping behavior and the retail choices of more than three billion people in 28 countries, which also observed the interaction between all channels—from traditional to modern trade and e-commerce—over the past three years.


In the world of fast-moving consumer goods like soap and shampoo, a “new order” is on the rise: Traditional retailers may soon be overtaken by e-commerce and discounters because of their promise of convenience and affordability.


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