Popular E-commerce Stores in the Philippines
The Philippine unit of Southeast Asian digital marketplace Lazada is the country’s most popular e-commerce platform across a majority of metrics, but a new competitor has emerged as a noteworthy second.
In the latest report by the iPrice Group, a Malaysian online shopping aggregator behind price comparison website iPrice.ph , Lazada maintained a wide lead over its competitors in terms of search interest and social media presence. iPrice added that in the first quarter of 2017, Lazada “hit a record high 91 percent in Philippine e-commerce market share.”
Using data from Google Trends, the study showed that Lazada had the highest search interest throughout 2017, which meant that online Filipino shoppers were consistently searching for the term “Lazada” over other e-commerce brands. This search interest hit notable peaks during Lazada’s various online sales throughout the year, which included its birthday sale in March and its “Online Revolution” campaign that ran in November and December.
As well, Lazada had the biggest social media community among e-commerce platforms, with over 6.6 million likes on its Facebook page according to data from Socialbakers. For iPrice, this is critical for Lazada’s sustained lead, as “social commerce or sales driven by social media is expected to also increase in Southeast Asia over the coming years,” it wrote in the study, citing the expected significant increase in mobile internet usage across the region forecast by Google and Temasek.
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