FB Groups - Pages Can Now Join

Now, No one is hidden - Its all about FB transparency! This will be a good and bad news to some but there is nothing we can do!

The new option was spotted by Facebook marketing experts and it could be another way for businesses to offset some of their losses in Facebook reach as a result of platform's algorighim shifts. Being able to interact in groups as your business Page may provide an alternate means to generate exposure, and to build brand awareness within relevant Facebook communities. As of right now, the 'Allow Pages to request to join as group members' is active by default, so unless a group admin has chosen not to let Pages join, Pages included in the test pool should be able to join most groups.

That could enable you to get involved in relevant communities, and reinforce your brand expertize, helping to make your business a more recognizable source within your respective field.

As noted by Facebook, it first started moving towards letting Pages engage in groups last year when it was announced that Pages would be able to interact within their own group/s as their Page presence. This could now see that same capacity extended to all groups (at the admin's discretion), which is part of the company's broader push to make groups a bigger part of Facebook.

It's not a game-changing function, and it won't bring back all the referral traffic you've likely lost as a result of the platform's distribution changes. But it's another interesting consideration for Facebook marketers, and another option to help generate more attention for your business. 

What do you think of this update?

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