As a dropshipper or business owner, Improving your store and hopefully boosting sales are the most important yet challenging you will face in the world of Ecommerce. While you fight that battle. Here are some hacks and things you should know that will help you improve your business and hopefully sales.
1. Referral Program
Get more traffic and sales by creating a referral program for your Shopify store.
A referral program makes it easy for your customers to promote you to their network of family and friends. Customers can easily promote you in social media networks like Facebook, Twitter, and LinkedIn. Additionally, you can give them a link to promote you via email and other online platforms.
Another way to give search engines more detail about your Shopify store is to implement microdata in your store (sometimes also called structured data). You can test your store micro or structured data using this Google Tool
Microdata uses special markup language called schema.org in order for your store to show up in search results with more information like product name and price. It helps people make purchase decisions faster and gives people a better search experience.
It’s a bit technical – you might need to hire a Shopify Expert to implement this. It’s only a small job for an Expert to undertake, but it can make a big difference for your product search results.
3. Test prices ( Dynamic Pricing )
You can actually find out your ideal pricing by split testing prices in your store (for free). It’s a great way to see what people are (and are not) willing to pay for your products.
The wrong prices can sink your store, scare your customers, ruin your margins, and damage your brand reputation. Definitely worth testing them to be sure!
This app. Qbot Shopify app allows you to split test prices for free – but don’t go charging ahead and testing everything. Make sure you plan your tests out properly over a set period of time and that you know how to deal with the data that’s coming back. Try it!
4. Use A Free CRM ( I recommend Kit )
Meet Kit – your new Shopify sales assistant. Kit is a smart online chatbot who can take on small online marketing tasks for your store like setting up a Facebook campaign.
Divert your time to other things that matter more and let Kit help you complete important day-to-day marketing tasks. It’s always nice to have a little help there! (And Kit asks you what to do before diving in, so you still have control).
Kit obviously can’t do everything, but it’s a good place to start. If you want to get serious about marketing your store online
5. Image SEO - Don't Underestimate This
Use the power of images to help rank your store.
Correctly optimizing images helps your images come up in more image searches, but it also ups the relevancy of your on-page content. You’ll need images to be tagged up properly for social media sharing, and they’ll need to be compressed to improve page speed.
Shopify allows you to individually edit image names and image alt texts – make sure you give each product image a compelling alt text description that accurately describes your image, and ideally uses some of your product keywords. Use Plain English and natural language in your image descriptions – they will be read by search engines and screen readers.
Compress image file sizes so they don’t slow your website down (a key SEO factor). Background images can especially be huge.
Search engines can also read EXIF data which is attached to all digital photographs – it includes key metadata and GPS information and can help make your website more relevant. Need help? Check out this website it has some information on how to edit yours before you upload them to your store.
6. Shopify Community - Valuable Stuff Here! Really!
You have a huge network and database of content, FAQs and tutorials available to you – use them to their full advantage to make sure that you are getting the most out of your store. The upside of going for a big brand like Shopify is all the knowledge that is out there with other users.
Scour Shopify forums for Shopify Experts – the best ones comment on threads frequently and you’ll see them popping up, weighing in on tricky development queries.
Watch all the tutorials and read the Shopify blog – it should give you ideas on how to improve.
Use the 24/7 support – they are there to help and are invested in getting things right for you.
You can even make suggestions for future developments on Shopify forums– be open and find other store-owners who want the same things. Many ideas from the Shopify community have been taken up this way.
Don’t see the Shopify community just as a reactive thing – use it to help you better manage your store and ask for advice and feedback from others who have been there too.
7. If you have not started? Learn First!!!
The worst you will do to yourself is to jump into business without learning. Invest in knowledge first and learn the basics. There are lots of good contents on youtube and other places. You might as well join my course which gives you eCommerce All In One Place! Everything you will need to start a dropshipping business. This course can be found on Open Learning!
Hope this post helps. Have more ideas? Let me know in the comments