5 Mistakes You Need To Stop Now!

No sales? No visitors? Nothing? Then you are making some mistakes. If this is your first time, you don't need to be making these errors. Lucky for you plenty of other people have done the wrong thing so you don't have to.

1. You don't have social proof

Starting out with social proof is not going to happen. Under no circumstances is it ok to use fake reviews. To build long term relationships your store should be built on the back of authenticity. Your strategy should be to bring in photo reviews as soon as possible, as in, the moment someone receives their package they should have an email waiting with the review request.

  • Give a discount or reward for giving you a photo review

  • Create the review request to go out 2-3 days after expected arrival

  • Any negative feedback is a fantastic opportunity for you to create a brand evangelist

2. Poor or bad theme!

The wrong theme can be detrimental to your store. Slow loading times, poor layouts or limited customizability make it difficult to get the consistency in your store that you need. Facebook is cracking down on  on page speed and of course its a very important factor for you to rank on google. So it is important to get your load times down and having the right theme, and only the bare minimum apps is becoming more and more important. Need themes? Contact me, Hundreds of Paid themes at affordable prices. You can also buy themes from Shopify or themeforest.net

3. You Forget SEO! .....Ouch!

SEO is like entering a deep, dark, scary woods. A place where you need to follow the yellow brick road to find the Emerald City. If you're not familiar with The Wizard of Oz, you will be more familiar with instant gratification, and with SEO there is no such thing (that I've found). Search engine optimization is a long game and as such, most marketers we have come across place no importance on setting up their store for long term SEO success. Having a great SEO strategy in place when starting your store and providing detailed, accurate descriptions and correct titling will pay off.

How to improve SEO now;

  • Find relevant keywords to your store

  • Add keywords into your content, including page titles, descriptions, and image alt text.

  • Ensure file names and URL's match content

  • Add your sitemap.xml to Google Search Console, so that your online store website can be easily crawled and indexed.

  • Create content relevant to your store and have external stores link to yours

4. Not Offering Free Shipping!

If you're thinking that you're going to undercut the competition on the front end then whack the customer with high shipping costs you're going to be in for a rude awakening. People hate paying shipping and even if you've got heavier products or have a higher than normal dead weight you should work that into your pricing. It may be that your products end up being more expensive, however with a focus on building your brand with unique products and stories you will stand above the crowd and have a store people will compares theirs to, not to mention a store full of happy, repeat customers.

The only competition should be with yourself to provide better products, better shipping times, better customer service interactions. Just don't charge the extra for shipping or you are the one that is going to lose.

What can you do?

  • Incentivise your customers with a spend “x” to receive free shipping.

  • Work excessive shipping charges into your pricing.

5. You Are Not Reachable

if your visitors can't easily find a way to contact you they will certainly find a way to not pay you. While customer service is a bit of a dirty word it should be paramount in your eCommerce operation.

Feel free to leave your comments.

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